Archive for February, 2012

Your Work at Home Internet Business Needs Focus

GT Bulmer | Work at Home Internet Business GT Bulmer © Affiliate Power Central

If you are new to online marketing and are looking for a bit of helpful advice, what I would suggest to you is that your work at home Internet business needs some focus. What I mean is, you need to master your marketing skills one at a time.

This is something that one of my marketing mentors, Jeff Schuman, tells marketers who are struggling to build their businesses. He says that you need to focus on one form of marketing and become an expert at it.

The problem many marketers have is they try to do too much all at once. This results in them becoming a jack of many skills, but a master of none. To make progress, you must focus your efforts. … Read the rest of this entry

Promoting Your Unique Selling Points

GT Bulmer | Unique Selling Points GT Bulmer © Affiliate Power Central

This post will look at promoting your unique selling points as a follow up to my previous post, “Have You Defined Your Unique Selling Proposition?” Properly identifying your USP and effectively promoting it is the key to your success.

In the previous post, I noted that your USP is the element of your product or service or your marketing style or the features of your business that set it apart from other similar products or businesses. I offered a few suggestions as to what this may be and how to determine it for your business, and I emphasized the value and importance of going through this process.

Today, we will touch on marketing with keywords, and identifying who your target market is and how to find or attract them. … Read the rest of this entry

GT Bulmer | Your Unique Selling Proposition GT Bulmer © Affiliate Power Central

Every Internet Marketer “thinks” they know what their business is all about, but have you truly defined your unique selling proposition (USP)? It’s what sets you apart and can attract targeted prospects by the number. How clear is your USP?

You need to clearly identify what it is that makes your business – or how you do your business – different or unique. When so many home business and online marketers are trying to sell similar products and services and using the same or similar methods to do so, you really need to figure out some way to make your products or your website or your methods stand out in the crowd.

If there was a secret to success in business and marketing, that would be it: identifying, accentuating and publicizing your unique selling proposition with a very clear emphasis on the “unique” part. … Read the rest of this entry

What is Professional Sales Training Worth to You?

GT Bulmer | Professional Sales Training GT Bulmer © Affiliate Power Central

Really, what IS professional sales training worth to you? Think about it… If somebody has the experience to teach you the skills you need to become a TOP sales professional, why wouldn’t you jump at the chance to take the training?

If the potential was there for you to earn back in a month or two the price you paid for the program and then begin living the lifestyle of the rich and famous, why would you not set everything else aside and get on that successful selling training program as quickly as possible?

I think we are a curious bunch, we aspiring entrepreneurs and Internet Marketers who desire financial independence; we who develop home business opportunities and work to earn commissions as independent sales representatives.

We seek success and try all kinds of methods to market products and services, but how much do we invest in ourselves? What value do we put on developing our own skills and abilities? … Read the rest of this entry

GT Bulmer | Home Based Internet Business GT Bulmer © Affiliate Power Central

Does a home based Internet business mean more time freedom? That is a question asked recently in one of the online marketing forums that I frequent. Well, to answer the question, I have some good news and some bad news.

First, the bad news. Starting and running an Internet business from the comfort of your own home is the same as running any kind of business, whether online or offline or from any office or building located anywhere. It takes planning, dedication, effort and sometimes long hours.

There’s a lot that goes into making a business successful and there is more to an online business than just setting up a website and posting some keyword content. … Read the rest of this entry

Overcoming Your Barriers To Success

GT Bulmer | Barriers to Success GT Bulmer © Affiliate Power Central

The key to overcoming barriers to success for most people is personal development. We all have potential to achieve more in life, but we must take action, make some changes and make a real commitment to our development.

Over the years, through personal experience and from observing others, I have discovered that this is largely a mental challenge: we become what we think we can become and if we don’t have sufficient belief in our potential or in our ability to achieve more, we then lower our expectations, make excuses and don’t try as hard as we could and should.

The first step in making forward progress is to identify any self-imposed barriers to success that may be holding us back. We must face up to the limitations we have placed on ourselves and admit that they must be overcome.

The second step is to make it a priority to find ways to stimulate and strengthen our belief system so we can push past these roadblocks. … Read the rest of this entry

Why I Appreciate My Home Based Online Business

GT Bulmer | Home Based Online Business GT Bulmer © Affiliate Power Central

There are a lot of reasons why I enjoy working at home, but here is one big reason why I truly appreciate my home based online business: It allows me the freedom to “deal with life” when the unexpected happens.

Like many entrepreneurs who work from home, I have certain income goals that I am working towards. And I have a dream of getting this business running on auto-pilot to some degree to allow me even greater time freedom than I now enjoy.

But every once in a while “life” gets in the way and disturbs my daily and weekly schedule – and I am a person who likes to keep things on schedule. Compared to the trials many people face, the experience I am about to relate is more of an inconvenience than anything serious, but never-the-less, it was seriously stressful for me and my spouse. … Read the rest of this entry

Build Your Own Social Networking Community?

GT Bulmer | Social Networking Community GT Bulmer © Affiliate Power Central

I suppose the technology and support is now available to help you build your own social networking community. I haven’t looked into this, but I know forum scripts have been available, so why not social networking scripts, too?

It could be quite an undertaking, if you are serious about it and hope to compete with the numerous social sites that have already popped up over the past few years. But with the right script, an appealing social niche and some unique marketing, you just might be able to do it.

One thing is for certain: Social networking is popular! Everybody is into it and if people see a social networking community that looks new and exciting, they will want to check it out. If they like what they see, they might get actively involved and tell others about it. … Read the rest of this entry

GT Bulmer | Online Marketers GT Bulmer © Affiliate Power Central

Online marketers were warned they would have to work hard to keep up with rapidly changing trends, and now, with the new shift to t-commerce, another leap in strategic marketing will become necessary. Are you up to the challenge?

Website Magazine reports in the article, The Next Game Changer, by Tom Nawara of the Acquity Group, that “Tablet sales are expected to soar, and Forrester estimates that one-third of online consumers will be using a tablet by 2015.”

The article goes on to highlight a comScore report that states, “Nearly half of today’s tablet owners have made purchases on their devices. The practice now known as t-commerce is taking off.”

Retailers, including online marketers, need to take notice of this shift in consumer practices and begin adjusting their marketing strategies accordingly. … Read the rest of this entry

A Basic Link Building Guide

GT Bulmer | Link Building Guide GT Bulmer © Affiliate Power Central

This will be a basic link building guide, and I do mean basic. Just a little insight into the purpose and value of having an ongoing campaign for building links back to your website and the bare fundamentals of what to do.

Backlinks are links you get on other websites that point back to the home page of your website, or to other pages on your site. Not only can these links bring you additional traffic, but they can also help to improve your standing in the search engines.

Search engine traffic is valuable because it is generally highly targeted, meaning that the visitors you get from the search engines typically know exactly what they want, and thanks to the search engine results, they believe you’ve got it! … Read the rest of this entry

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