Archive for June, 2012

GT Bulmer | Home Internet Business GT Bulmer © Affiliate Power Central

This is the second of a three part series on obstacles to home Internet business success. The first post highlighted the obstacle of Competition. This post will take a look at the obstacle of Search Engine Optimization (SEO).

Internet Marketers have quite a number of skills and techniques they need to learn and apply in order to become successful in online marketing. SEO has always been one of the most challenging and mysterious elements of an online business.

When I was a newcomer to Affiliate Marketing I knew very little about SEO and did not understood the little that I did know. Over time, I began to pick up a bit of an understanding, but I soon realized that it was a “moving target” in that “new” methods seemed to be popping up regularly. … Read the rest of this entry

GT Bulmer | Home Internet Business GT Bulmer © Affiliate Power Central

The home Internet business enthusiast faces numerous challenges when developing an independent enterprise and there are three particular obstacles to success that seem to catch up many aspiring marketers.

Your experience and perspective may be different, because Internet Marketing encompasses a very broad field of business activity, but these three examples are challenges I have experienced personally and have observed in other Affiliate Marketers.

Success online is certainly possible, and there are many other factors to learn and master than just these three, but in my opinion, these are foundational. … Read the rest of this entry

Get Traffic To Your Site With Backlinks

GT Bulmer | Get Traffic To Your Site GT Bulmer © Affiliate Power Central

Did you know you can get traffic to your site with backlinks even without the search engines? Most Internet Marketers know this, of course, but it almost seemed like many had “forgotten” it over the past few years.

Many marketers were focusing instead on some intensive search engine optimization (SEO) tactics. However, recent search engine algorithm updates have given the online marketing community a painful wake-up call.

For a long time, the big thing in Internet Marketing was trying to game the search engines with every possible method of link building a marketer could find and employ: the good, the bad and the ugly. It worked for a while, but now the search engines have gotten smarter and have become less tolerant of link schemes. As a result, many websites have been penalized and a whole lot of marketers are hurting. Bigtime. … Read the rest of this entry

Social Metrics to Watch

GT Bulmer | Social Metrics to Watch GT Bulmer © Affiliate Power Central

Internet Marketing is getting more refined the more we learn how to effectively use the medium, and nowhere is the pace of development more challenging than on Social Media sites. Here are some Social Metrics to watch.

I just finished reading about the metrics of “exposure” and “frequency” in a recent Website Magazine blog post that highlighted a year-long study on the effectiveness of Facebook ads. The study analyzed a large amount of Facebook advertising data that covered an extensive range of brands and categories.

A very interesting correlation between exposure rate and click-through rate (CTR) was revealed through the study. It also provided a surprising revelation about ad frequency, and it is not what you may be thinking. … Read the rest of this entry

Website Analysis Tool: Browser Size

GT Bulmer | Website Analysis Tool GT Bulmer © Affiliate Power Central

Google recently introduced a new website analysis tool you can use to help optimize the content on your website. The new tool lets you instantly analyse your browser size, including what parts of your page are actually “above the fold.”

Many Internet Marketers are already using this tool to improve the positioning of their page elements and enhance their conversion rates. Among other features, it gives you an instant visualization of your actual web page, showing you which portions of your page are visible to which percentages of your visitors.

Google explains that the reason why this new tool is valuable is because “Visitors to websites are using an ever-growing number of devices,” and “For many people, the visible portion of the web page is much smaller than the screen resolution.”Read the rest of this entry

Affiliate Marketing For Beginners

GT Bulmer | Affiliate Marketing For Beginners GT Bulmer © Affiliate Power Central

Now, a public service announcement: This is for home business enthusiasts seeking information on Affiliate Marketing for beginners. There is an easy and inexpensive way to get started and get the guidance you need.

Alright, I confess. This is not a public service announcement; it is a promotional message highlighting the benefits of the recently updated My Affiliate Power Site program, how you can plug into a system that teaches you how to set up your own niche marketing site and start making money online.

You do want to make money online, don’t you? You’re not just looking for a hobby to help you pass the time away, right? Because, while setting up your affiliate site will be easy with the guidance provided, it does require that you actually do some of the work, and once set up, there are some recommended marketing methods you will need to learn and apply. … Read the rest of this entry

How to Reinvent Yourself

GT Bulmer | How to Reinvent Yourself GT Bulmer © Affiliate Power Central

I have just received Brian Tracy’s book on how to reinvent yourself, Reinvention (with bonuses), and I am excited! Brian’s ability to encourage and inspire is amazing. This is an awesome resource.

I promote and sell Brian’s products because I have used them for years and know from personal experience the insight, wisdom and value they have to offer. My goal is to help enrich the lives of other people by introducing them to the power of personal development. Brian’s resources make it so easy. And rewarding.

Since I have only just begun to read the book, this blog post will simply highlight a few key points of value to be found in the book. Later, after going through the book, and the bonuses, I will write a more thorough review. … Read the rest of this entry

SEO Backlinking Conundrum

GT Bulmer | SEO Backlinking GT Bulmer © Affiliate Power Central

Developing an effective backlinking strategy has never been easy and recent search engine changes have shaken things up. Google suggests a method, but for many Internet Marketers, I think it creates an SEO backlinking conundrum.

While I agree with and support Google’s suggestion, I see it as kind of a Catch-22 situation, like which came first, the chicken or the egg?

Today’s post is a follow-up to my previous post titled, “Getting Backlinks the Google Way.” Here, I will repeat the method outlined by Google and I will offer my opinion on how I see it as being a potential conundrum or Catch-22 for online marketers. … Read the rest of this entry

Getting Backlinks the Google Way

GT Bulmer | Getting Backlinks GT Bulmer © Affiliate Power Central

Internet Marketers know the importance of getting quality backlinks from relevant websites, but achieving that goal can be challenging. If you want to make the search engines happy, you need to work on getting backlinks the Google way.

My previous APC blog post, Highlights From a Recent Google Algorithm Update, mentioned the dim view that Google takes of marketers and websites that employ “link schemes” to build backlinks.

Today’s post will mention a few of those nefarious link schemes. I will also highlight Google’s recommended method for building relevant backlinks. … Read the rest of this entry

GT Bulmer | Google Algorithm Update GT Bulmer © Affiliate Power Central

I checked the official Google Search blog today and here are a few highlights from a recent Google algorithm update. The post I read was from June 7 and included 39 changes and updates made in the month of May.

Many of the updates seem to be of the “housekeeping” variety intended to tighten up and fine-tune the related functions. Some of the changes relate to improvements for users in Asian countries.

A few of the updates relate directly to Internet Marketers and the SEO schemes and tactics some of them employ to try to improve their search engine rankings. Here are a couple of items I found interesting on the blog. … Read the rest of this entry

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