Getting Backlinks the Google Way

GT Bulmer © Affiliate Power Central

Internet Marketers know the importance of getting quality backlinks from relevant websites, but achieving that goal can be challenging. If you want to make the search engines happy, you need to work on getting backlinks the Google way.

My previous APC blog post, Highlights From a Recent Google Algorithm Update, mentioned the dim view that Google takes of marketers and websites that employ “link schemes” to build backlinks.

Today’s post will mention a few of those nefarious link schemes. I will also highlight Google’s recommended method for building relevant backlinks. …

Okay, first, some link scheme examples named by Google. This information can also be found in Google’s Webmaster Guidelines.

Google notes that the quantity, quality and relevance of your backlinks all count towards your rating. However, some link exchange schemes and some methods of cross-linking can have a negative impact on the ranking of your website in the search results.

Examples given of inappropriate link schemes:

~ Links intended to manipulate PageRank

~ Links to web spammers or bad neighborhoods on the web

~ Excessive reciprocal links or excessive link exchanging

~ Buying or selling links that pass PageRank

When the Google search engine crawls your site it looks for evidence of offending links and negative link patterns as well as positive or “natural” backlink patterns.

The quality and relevance of the sites that link back to yours is a huge factor, so, obviously, getting good quality, natural backlinks from relevant sites should be your highest priority.

Google explains that the best way to encourage other sites to create links that are highly relevant to your site is to “create unique, relevant content that can quickly gain popularity in the Internet community.”

That is the secret to getting backlinks the Google way. It all comes down to unique, relevant content. Google goes on to say, “The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.”

Here is the key question to ask yourself when creating or posting content: Is it going to be beneficial for visitors to that page?

Google says, “Creating good content pays off: Links are usually editorial votes given by choice, and the buzzing blogger community can be an excellent place to generate interest.”

I agree with Google’s emphasis on the purpose and value of good quality content and I support their reasoning that sites that do well at achieving this ideal should receive the benefit of higher search engine rankings. As they say, it just makes for a much better search user experience.

However, I do see a Catch-22 situation in this scenario as well, but today’s post is long enough, so I will hold my thoughts on this until my next APC blog post.

For today, I will simply close by saying that if you work on getting backlinks the Google way, by posting unique and relevant content, it can only improve the value of your website and enhance your ranking in the search engines.

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* You might also enjoy these Home Business blog posts:

~ Highlights From a Recent Google Algorithm Update

~ Yes You Need an Internet Marketing Mentor Now

~ Take Your Online Home Based Business Seriously

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Tagged with: Building Backlinks • getting backlinks • Search Engine Optimization

Filed under: Building Backlinks

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