GT Bulmer | Email Newsletter Marketing GT Bulmer © Affiliate Power Central

Email continues to be a leading method of communication for many people, so it stands to reason that active Internet Marketers should use email newsletter marketing to help generate more free website traffic.

This method of marketing typically involves signing up with an autoresponder system, like GetResponse or AWeber, loading it with a series of articles set to be emailed to subscribers at specific intervals, and then posting a subscriber invitation or opt-in box on every page of your website.

Visitors who subscribe or opt in get added to your email list and begin receiving the pre-loaded newsletter articles at the pre-set intervals.

There are a few reasons why using email newsletter marketing is important to your online business.

The immediate reason is that it allows you to build a list of targeted prospects to which you can send occasional special offers in addition to the newsletter series they have signed up for. There is another equally important reason for getting people on your email list. … Read the rest of this entry