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Promoting Your Unique Selling Points

GT Bulmer | Unique Selling Points GT Bulmer © Affiliate Power Central

This post will look at promoting your unique selling points as a follow up to my previous post, “Have You Defined Your Unique Selling Proposition?” Properly identifying your USP and effectively promoting it is the key to your success.

In the previous post, I noted that your USP is the element of your product or service or your marketing style or the features of your business that set it apart from other similar products or businesses. I offered a few suggestions as to what this may be and how to determine it for your business, and I emphasized the value and importance of going through this process.

Today, we will touch on marketing with keywords, and identifying who your target market is and how to find or attract them. … Read the rest of this entry

GT Bulmer | Your Unique Selling Proposition GT Bulmer © Affiliate Power Central

Every Internet Marketer “thinks” they know what their business is all about, but have you truly defined your unique selling proposition (USP)? It’s what sets you apart and can attract targeted prospects by the number. How clear is your USP?

You need to clearly identify what it is that makes your business – or how you do your business – different or unique. When so many home business and online marketers are trying to sell similar products and services and using the same or similar methods to do so, you really need to figure out some way to make your products or your website or your methods stand out in the crowd.

If there was a secret to success in business and marketing, that would be it: identifying, accentuating and publicizing your unique selling proposition with a very clear emphasis on the “unique” part. … Read the rest of this entry

GT Bulmer | Home Based Internet Business GT Bulmer © Affiliate Power Central

Does a home based Internet business mean more time freedom? That is a question asked recently in one of the online marketing forums that I frequent. Well, to answer the question, I have some good news and some bad news.

First, the bad news. Starting and running an Internet business from the comfort of your own home is the same as running any kind of business, whether online or offline or from any office or building located anywhere. It takes planning, dedication, effort and sometimes long hours.

There’s a lot that goes into making a business successful and there is more to an online business than just setting up a website and posting some keyword content. … Read the rest of this entry

Why I Appreciate My Home Based Online Business

GT Bulmer | Home Based Online Business GT Bulmer © Affiliate Power Central

There are a lot of reasons why I enjoy working at home, but here is one big reason why I truly appreciate my home based online business: It allows me the freedom to “deal with life” when the unexpected happens.

Like many entrepreneurs who work from home, I have certain income goals that I am working towards. And I have a dream of getting this business running on auto-pilot to some degree to allow me even greater time freedom than I now enjoy.

But every once in a while “life” gets in the way and disturbs my daily and weekly schedule – and I am a person who likes to keep things on schedule. Compared to the trials many people face, the experience I am about to relate is more of an inconvenience than anything serious, but never-the-less, it was seriously stressful for me and my spouse. … Read the rest of this entry

GT Bulmer | Online Marketers GT Bulmer © Affiliate Power Central

Online marketers were warned they would have to work hard to keep up with rapidly changing trends, and now, with the new shift to t-commerce, another leap in strategic marketing will become necessary. Are you up to the challenge?

Website Magazine reports in the article, The Next Game Changer, by Tom Nawara of the Acquity Group, that “Tablet sales are expected to soar, and Forrester estimates that one-third of online consumers will be using a tablet by 2015.”

The article goes on to highlight a comScore report that states, “Nearly half of today’s tablet owners have made purchases on their devices. The practice now known as t-commerce is taking off.”

Retailers, including online marketers, need to take notice of this shift in consumer practices and begin adjusting their marketing strategies accordingly. … Read the rest of this entry

My Search Engine Traffic Stats Are Down

GT Bulmer | Search Engine Traffic GT Bulmer © Affiliate Power Central

I like to check my website analytics reports everyday and one thing I’ve noticed over the past month is that my search engine traffic statistics have gone down in comparison to the referral traffic for this website.

The search engine stats used to run about equal with the referral traffic stats, but lately, the percentage for referral traffic has been higher; which suggests that the traffic coming from the search engines is lower.

On the surface, it might simply appear that I need to do more keyword marketing and article marketing. However, for more than a month now, I have been increasing my article submissions and blog posts, so I am going to point the finger at Google’s algorithm changes for this drop in search traffic. … Read the rest of this entry

GT Bulmer | Successful Home Based Business GT Bulmer © Affiliate Power Central

Just going through some notes and came across these tips for successful home based business websites. Thought I would share them with my readers and visitors! Maybe something will trigger an idea or some inspiration for you.

I consider myself to be a student of Internet Marketing and I’m always looking for ways to improve my marketing skills and my websites. It’s my belief that we should always be working on improving and growing.

Here goes – a few thoughts that come to mind regarding website design and presentation. … Read the rest of this entry

GT Bulmer | Personal Growth and Development GT Bulmer © Affiliate Power Central

You can pump up your earning ability through personal growth and development. In fact, success in every area of your life, whether business or personal, depends on your commitment to building your knowledge and skills.

I launched this website with the original intent of providing information and resources related to Affiliate Marketing and home business opportunities. However, I soon realized that many aspiring entrepreneurs could also benefit from some insight into personal development.

I like to share thoughts and ideas I have gleaned from training materials I have personally purchased from Brian Tracy International. It is my belief that anybody who takes the time to learn the basic characteristics needed for success and achievement will be happier, more productive and will contribute much more to their business, their family and their community in general. … Read the rest of this entry

GT Bulmer | Internet Based Home Business GT Bulmer © Affiliate Power Central

Everybody has a story and very briefly, this is how I started my Internet based home business. It is probably a fairly common story, but never the less, here goes!

Working from home on a part time basis, I had been involved in various forms of offline marketing through the ‘80s and ‘90s. I have always been interested in marketing, promoting, sales and writing.

I connected to the Internet in the mid-90s mainly so I could communicate more effectively with upline and downline members in the Network Marketing opportunity I was promoting at the time. … Read the rest of this entry

Free Social Networking With Twitter

GT Bulmer | Free Social Networking GT Bulmer © Affiliate Power Central

Even with all of its bells and whistles, I think free Social Networking with Twitter is still the easiest of all the Social Media sites. Just like all the others, Twitter keeps adding features, but at its most basic, it is simple and quick to use.

I started my first Twitter account a few years ago to test the social marketing waters and see what all the fuss was about. Since then, I have launched several other accounts for various purposes and while I can’t say that any of them have brought any significant amount of sales, the ones I use to promote my home business opportunities have definitely helped to increase my presence within Internet Marketing circles.

My most prominent Twitter accounts are gtbulmer and mypowersite. Whenever I post new blog posts, or articles to the directories, or start new discussion groups in other free social networking sites, I always tweet the links out to my followers on these two Twitter accounts (and sometimes on other accounts). … Read the rest of this entry

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