Internet Marketing Archives

Brand Yourself With This Online Marketing Forum

GT Bulmer | Online Marketing Forum GT Bulmer © Affiliate Power Central

If you want to draw attention and succeed with your online business you need to show leadership and one good way to do this is to brand yourself with this online marketing forum: the Entrepreneur Forums on the EvanCarmichael.com site.

Anybody can be a member of the forum and benefit from the experience, but I am talking about taking it to the next level, as a Forum Moderator. As a moderator, you would have a few extra responsibilities and you will receive greater exposure.

You can use this exposure to brand yourself as an expert, and your business as a preferred source for the products and services you sell. … Read the rest of this entry

My Search Engine Traffic Stats Are Down

GT Bulmer | Search Engine Traffic GT Bulmer © Affiliate Power Central

I like to check my website analytics reports everyday and one thing I’ve noticed over the past month is that my search engine traffic statistics have gone down in comparison to the referral traffic for this website.

The search engine stats used to run about equal with the referral traffic stats, but lately, the percentage for referral traffic has been higher; which suggests that the traffic coming from the search engines is lower.

On the surface, it might simply appear that I need to do more keyword marketing and article marketing. However, for more than a month now, I have been increasing my article submissions and blog posts, so I am going to point the finger at Google’s algorithm changes for this drop in search traffic. … Read the rest of this entry

GT Bulmer | Successful Home Based Business GT Bulmer © Affiliate Power Central

Just going through some notes and came across these tips for successful home based business websites. Thought I would share them with my readers and visitors! Maybe something will trigger an idea or some inspiration for you.

I consider myself to be a student of Internet Marketing and I’m always looking for ways to improve my marketing skills and my websites. It’s my belief that we should always be working on improving and growing.

Here goes – a few thoughts that come to mind regarding website design and presentation. … Read the rest of this entry

GT Bulmer | Optimize Your Website GT Bulmer © Affiliate Power Central

Keyword marketing is the foundation of search engine success, but some marketers focus only on their home page. Other areas of a site need attention, too, and you should optimize your website pages for different keywords.

A balanced program of search engine optimization (SEO) should include all key pages on a website and each page should be optimized for different but related keywords and promoted with off-site methods accordingly.

The more pages you can add to your website and optimize for different keywords, the better. Many Internet Marketers use longer keyword phrases, at least in the early stages of their online business, because longer phrases have less search engine competition. … Read the rest of this entry

GT Bulmer | Search Engine Optimization Strategies GT Bulmer © Affiliate Power Central

Search Engine Optimization strategies must be balanced no matter what method happens to be your favourite. On-site and off-site SEO factors each have their place of significance and should be given due consideration.

Newcomers to Internet Marketing are very often overwhelmed by information overload and it is not uncommon for their SEO education to be buried somewhere way down the list of priorities. I know. I was in that place when I first started looking at Internet based home business opportunities.

Fortunately for me, I had good mentors who guided me along and helped me learn the basics of marketing, step by step. Early on, I was coached on the purpose of effective SEO and I gained some valuable insight that continues to guide my efforts today. … Read the rest of this entry

GT Bulmer | Internet Based Home Business GT Bulmer © Affiliate Power Central

Everybody has a story and very briefly, this is how I started my Internet based home business. It is probably a fairly common story, but never the less, here goes!

Working from home on a part time basis, I had been involved in various forms of offline marketing through the ‘80s and ‘90s. I have always been interested in marketing, promoting, sales and writing.

I connected to the Internet in the mid-90s mainly so I could communicate more effectively with upline and downline members in the Network Marketing opportunity I was promoting at the time. … Read the rest of this entry

How to Build an Email List

GT Bulmer | How to Build an Email List GT Bulmer © Affiliate Power Central

Every Internet Marketer needs to learn how to build an email list. There are many ways to make money online, but a well-developed email list is one beneficial resource that has the potential to pay you dividends over and over again.

This post will highlight the key points of opt-in list building. More detailed guides can be found by searching online or by joining a membership site like the Affiliate Power Group.

The first step in building your list is understanding the value and importance of doing it. … Read the rest of this entry

Free Social Networking With Twitter

GT Bulmer | Free Social Networking GT Bulmer © Affiliate Power Central

Even with all of its bells and whistles, I think free Social Networking with Twitter is still the easiest of all the Social Media sites. Just like all the others, Twitter keeps adding features, but at its most basic, it is simple and quick to use.

I started my first Twitter account a few years ago to test the social marketing waters and see what all the fuss was about. Since then, I have launched several other accounts for various purposes and while I can’t say that any of them have brought any significant amount of sales, the ones I use to promote my home business opportunities have definitely helped to increase my presence within Internet Marketing circles.

My most prominent Twitter accounts are gtbulmer and mypowersite. Whenever I post new blog posts, or articles to the directories, or start new discussion groups in other free social networking sites, I always tweet the links out to my followers on these two Twitter accounts (and sometimes on other accounts). … Read the rest of this entry

GT Bulmer | Good Web Page Design GT Bulmer © Affiliate Power Central

Google isn’t pulling any punches with their latest update, indicating that good web page design now means you may have to move some of your ads down so you can push your content up “above-the-fold” for greater exposure and appeal.

So suggests the Google blog post highlighting their Jan. 19 page layout algorithm improvement. This is just one of more than 500 such improvements that the Search leader plans to roll out in 2012.

Marketers and advertisers may not like this change, but if the ads on your web page currently overpower your content, and if you don’t adjust and improve the positioning of that content, you may feel Google’s wrath in the form of lower rankings on the search engine results pages (SERPs). … Read the rest of this entry

Sales Psychology Starts With YOU

GT Bulmer | Sales Psychology GT Bulmer © Affiliate Power Central

Sales psychology starts with you, no matter what kind of business you are in. All forms of marketing come down to sales in some form and your success in sales is directly proportionate to the inner game you play with yourself.

Smart marketers are always looking for insight and insider tips on how to improve their sales abilities. You need to develop your outer skills: your product knowledge, your presentation script and presentation style, your ability to communicate clearly with prospects and paint appealing pictures of your product.

You need also to develop your inner skills, the psychology behind what makes you effective as a marketer and sales person. Here are two basic concepts that can have a huge impact on your success. … Read the rest of this entry

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