Social Marketing Archives

Social Media Marketing Takes a Hit

GT Bulmer © Affiliate Power Central

Many Internet home business marketers have been seriously knocked down by the Google Panda updates over the past couple of years or so. The value of search engine marketing has declined significantly. Now Social Media Marketing is taking a similar hit.

You can read more about this in the recent article by Chris Crum, staff writer for WebProNews, in his December 15th article, ‘Chilling’ News For Brands On Facebook.

“Facebook recently launched an update to its News Feed algorithm aimed at promoting higher quality content,” reports Chris. “So far, it looks like brands are suffering pretty hard form the update.” … Read the rest of this entry

GT Bulmer | Social Marketing Strategies GT Bulmer © Affiliate Power Central | GT @ Google+

A month ago I mentioned two e-books available from the TripleClicks e-commerce store that highlight some excellent social marketing strategies for Facebook and Twitter. I didn’t realize, then, how thorough these e-books are!

I have purchased both of these resourceful guides and I have to say that I am extremely impressed with both the quality of the presentation in each of the e-books and the value of the information.

Buy either one (or both) of these great marketing resources and you will not be disappointed. You WILL be informed and inspired. … Read the rest of this entry

How to Use Facebook for Marketing

GT Bulmer | How to Use Facebook for Marketing GT Bulmer © Affiliate Power Central | GT @ Google+

Okay, I admit that I am an Internet Marketer who has been slow to get on the Facebook bandwagon. But I am slowly warming up to it and I have found an awesome guide on how to use Facebook for marketing!

The resource is an eBook titled “Facebook Marketing, an Hour a Day.” I discovered this treasure while paging through all of the Internet Marketing eBooks on the TripleClicks e-commerce shopping site.

I bought the guide expecting it to be just another wimpy, skimpy, airy report dressed up to look like something more than it was and WOW, was I pleasantly surprised when I opened the download! … Read the rest of this entry

GT Bulmer | Social Marketing Theory GT Bulmer © Affiliate Power Central | GT @ Google+

Readers and Internet Marketing friends know that I am a student of online marketing and that I work at applying Social Marketing theory to help advance my online business. Well, recently I received a few rewards for my diligence!

This will be a bit of a “brag” post, but my purpose is to demonstrate that rewards and benefits come in a variety of ways, some unexpected, and that every home business marketer who truly applies himself or herself can expect good things to happen eventually.

Recent posts here have highlighted the purpose, methods and benefits of using a few particular Social Media sites to help build your web presence and your brand. In those posts, I shared information and inspiration I gained from a friendly competition sponsored by the Affiliate Power Group. … Read the rest of this entry

How Social Media Marketing Gave Betty White A Boost

GT Bulmer | Social Media Marketing GT Bulmer © Affiliate Power Central | GT @ Google+

I went searching for some insight into the purpose and benefit of Social Media Marketing and lo and behold, who do you think I ran into? Betty White! Yes, THAT Betty White! The VERY famous and EXTREMELY popular actress.

My search for authoritative information on Social Marketing lead me to Wikipedia, The Free Encyclopedia. I have posted an excerpt from the article here for your reference. Read through it to learn more on the topic and to find out how Social Media Marketing gave Betty a boost. … Read the rest of this entry

Facebook Page Marketing, an Introduction

GT Bulmer | Facebook Page Marketing GT Bulmer © Affiliate Power Central | GT @ Google+

They say that the best way to learn something is to teach it, so since I am pretty much a Facebook newbie at this point, please indulge me while I share with you what little I know about Facebook Page marketing at this early stage.

I finally gave in and joined Facebook a few weeks ago at the prompting of several of my marketing friends and mentors. The convincing factor was the opportunity to sign up, create a “page” and use that page to market and promote my Home Business Resources website.

I still have some questions and concerns about the crossover between my main Facebook site and my new page, but I am sure it will become more clear as I get more experience with it all. For now, let me highlight a few recommended elements of marketing with Facebook pages. … Read the rest of this entry

Social Marketing on Twitter, Part Three

GT Bulmer | Marketing on Twitter GT Bulmer © Affiliate Power Central | GT @ Google+

I debated whether or not to add this final bit about marketing on Twitter, but hey, what’s a web log for if not to share your thoughts and opinions? Included here are some of my personal preferences on who to follow on Twitter, when and why.

I have several Twitter accounts, each with a different focus or serving a different purpose. A couple of my accounts are to promote my home business and Internet Marketing interests.

One practice among social marketers is to follow other members of a social site in the hopes that they will in turn follow you. This is something I do regularly and I have found to be effective when approached reasonably and with purpose. … Read the rest of this entry

Social Marketing on Twitter, Part Two

GT Bulmer | Marketing on Twitter GT Bulmer © Affiliate Power Central | GT @ Google+

The key to success with Social Marketing is simply “getting social.” In part one of Social Marketing on Twitter I highlighted the importance of setting up your Twitter profile. In Part Two, we will look at interacting with other members.

The purpose for getting social with other members is to create exposure for you and your business and to build relationships of trust.

One way to start making your presence known is to post or “tweet” comments, questions and information relevant to your marketing niche and the interests of your targeted prospects. This is also a great way to draw responses and interaction from other members.

Another good thing to do is to watch for interesting comments posted by other members and “retweet” any that you think might interest your prospects and followers. … Read the rest of this entry

Social Marketing on Twitter

GT Bulmer | Marketing on Twitter GT Bulmer © Affiliate Power Central | GT @ Google+

I’ve been learning more about marketing on Twitter this week. It’s all part of a four week Social Marketing training program and friendly competition sponsored by the mentors of the Affiliate Power Group (APG). This week, it’s Twitter.

Twitter describes itself as a “Real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting.”

How big is the market potential on Twitter? Well, apparently people are using the popular social site because Twitter boasts more than 140,000,000 active users (that’s 140 million!) and around 340,000,000 tweets per day. Looks like a lot of potential to me! … Read the rest of this entry

New Facebook Page For Home Business Resources

GT Bulmer | New Facebook Page GT Bulmer © Affiliate Power Central | GT @ Google+

I know how important Social Marketing is to online businesses. Even so, there are some Social sites that I have been avoiding. Well, I have finally taken the plunge on one of them and I now invite you to check out my new Facebook page!

I joined this popular Social Media site for the express purpose of promoting my Home Business Resources website. My Facebook page has the same title: Home Business Resources

I have been interested in the field of home business and Internet Marketing for quite some time and one thing my research has revealed is that many, many people are looking for good home business opportunities as well as resources to help them make more money online. … Read the rest of this entry

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