GT Bulmer GT Bulmer © Affiliate Power Central

If you have ever wanted a clear, concise and authoritative guide on how to increase sales, boost cash flow and make more money faster and easier, then you will want to take a close look at this information-packed single-CD audio program from Brian Tracy International:
21 Great Ways to Start and Build Your Own Successful Business
21 Great Ways To Start And Build Your Own Successful Business: CD–$22.95 | MP3–$21.95

I purchased this audio program recently, partly to guide me through a new business start-up, and partly to see if the program was something I felt confident in recommending to my Affiliate Power Central customers and prospects. This review covers some of the highlights of what I found.

First, if you are not familiar with Brian Tracy, he is an inspirational business leader who has built, managed or turned around 22 different businesses. His company, Brian Tracy International, is a multi-million dollar business with activities in 17 countries and he has provided consulting services for more than 500 companies.

I have a number of Brian Tracy resources in my personal library and the quality of both content and production remains consistently high for each and every one of them. This program is no exception. …

The Review

Tracy introduces the program with an inspirational overview of the keys to entrepreneurial success, and continues with 21 specific business-building methods and strategies, each presented in simple detail and designed to lead the listener to personal, professional and business success through a comfortable step-by-step process.

21 Great Ways to Start and Build Your Own Successful BusinessEach of the 21 practical and proven techniques is delivered in the friendly, easy going, yet authoritative manner that Tracy has become widely known for.

Each topic includes an informative and insightful mix of Tracy’s personal experience, examples from the lives of other aspiring or accomplished entrepreneurs, and statistics or references from studies, surveys or other industry sources.

Aside from the range of topics and the depth of detail that Tracy weaves into each, the element that I appreciate most about 21 Great Ways to Start and Build Your Own Successful Business21 Great Ways To Start And Build Your Own Successful Business is how he manages to make each method meaningful to me on a personal level. Instantly, I find myself matching Tracy’s recommendations to my business situation and my business needs. The wisdom of what he reveals and the way it will benefit my business becomes immediately apparent. Tracy leaves nothing to the imagination; he spells it out clearly every step of the way.

– Early in the program, Tracy takes you through a process to determine if entrepreneurship is right for you and if it is, how to select the right business and how to identify your ideal customer.

– He explains the importance of doing fast, cheap market research before you launch, and exactly how to approach your business strategically.

– He outlines the elements of a complete business plan and highlights the value in properly preparing for success. He details the Five Ps of Marketing: product, price, place, promotion and positioning.

– He emphasizes the critical importance of being a tight money manager, and how and why the first priority and primary focus of your business in the beginning must be on generating sales.

– He covers advertising, Internet Marketing, taking advantage of every form of technology available, and the importance of financing and exactly how to approach a bank or other funding source. He also discusses time management and being committed to lifelong learning, and he closes the program with the Seven Key Success Factors.

Re-purposed Information?

There is one element to this audio program that could possibly be considered a negative by some who are familiar with Tracy’s material. In a few spots, he does include information that has been used elsewhere in his other programs. However, to his credit he works it in well and rather than detracting from the message, it serves to strengthen it. Tracy is a master, indeed.

The Secret of Success

One story he shares that I had not previously heard highlights follow-up interviews with graduates of a business school entrepreneurship program. Some had started businesses after graduation and had become successful while others had done nothing with their education.

Tracy explains that there was just one difference between the two groups: those who became successful launched their businesses with no guarantee of success. Those who were not successful were still waiting for everything to be just right.

“Everything will never be just right,” warns Tracy. “If you wait for things to be just right, you will wait forever.”

My Recommendation

After listening to 21 Great Ways to Start and Build Your Own Successful Business, I can honestly say that this program meets the highest standards of such training materials and I recommend it completely. I am confident that every listener will find deep meaning and value in the program and if they learn and apply the ideas presented by Brian Tracy, they will achieve business and personal success with no limits.

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* You might also enjoy these Affiliate Power Central blog posts:

How To jump Start Your Internet Based Home Business

Home Based Affiliate Business

Internet Home Business Ideas

The ABCs of Accelerated Success in 2011

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