GT BulmerGT Bulmer © Affiliate Power Central

Setting goals and targets is one of the most empowering practices an aspiring marketer can commit to. Another valuable characteristic is the habit of continually analyzing, evaluating and modifying the various aspects of a business. Change is good for your home business, but look before you leap.

It should be emphasized that thorough analysis and evaluation needs to be done before moving into the modification stage. Over the years, I have witnessed far too many home business enthusiasts jumping from one promising program to another or from one product or service to another before giving the first one its proper due.

These unfortunate marketers seem to be trapped on the treadmill of continuous “modification” and never seem to arrive at anything stable and financially productive. They keep switching programs before they have sufficiently developed their own marketing abilities to make the first one work. …

If they keep doing things the way they have been doing them, they are going to keep getting the same results, which in this case means poor results.

The solution is to make some changes to the way they market their business, keeping in mind that the problem may not be the program, the product or the service.

Affiliate Power GroupA change of attitude may be in order. We all know that change comes from within: we have to recognize the need for a change, make a plan for change, put the plan into practice, and stay committed to the plan until the desired results have been achieved. In order to transform poor marketing results into great results, a home-based business marketer may have to begin focusing more on developing their skills and less on finding fault with the things they are trying to sell.

Alright, back to the “modifying” stage. Assuming that you have effectively analyzed and evaluated the aspect of your business that may indeed need some changes, now you can research appropriate alternatives.

This comes back to your goals and your original vision for your business. What programs, products or services best fit your interests, your marketing comfort zones, and your abilities? What additional skills are you willing to develop to further enhance your marketing abilities and increase your value as a source or service provider for the niche market or audience you are targeting?

Before you decide on something new or different to promote, be certain to carefully think through the thing you are considering. Analyze it, evaluate it, carefully consider your reasons for wanting the change and for selecting that item, and take a realistic look at your present skill sets.

In simple words, all I am saying is “look before you leap.” Do not jump programs, change products or drop services until you have given it due thought and consideration from all angles. Be certain to make your decisions with purpose and reason, keeping them in line with your business goals and vision.

This post has highlighted the value of regularly evaluating and modifying various elements of a home business. Now, I think it’s time for me to go and follow some of my own advice!

I am looking at making some changes to the Affiliate Power Central website and perhaps at adding another featured product or service or two. But, I can assure you, whatever I decide, I will not do it without due analysis and evaluation!

Remember, change is good for your home business, but look before you leap.

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