Content Commenting Can Be Enhanced
GT Bulmer © Affiliate Power Central
Interacting with prospects, customers and fellow marketers is a must today for Internet Marketers and commenting on the website or blog content of others is one way to stimulate meaningful engagement. I read an informative article today that explains how content commenting can be enhanced.
The article, Optimizing the Comment Experience, by Peter A. Prestipino, Editor-in-Chief of Website Magazine, featured five rules of engagement for commenting.
“Commenting on the content of others is one of the great hallmarks of Web Marketing,” Peter explains. He confirms two of the primary benefits of commenting on the content of others: “Not only do you get to participate and share your thoughts with others, but you have the opportunity to generate exposure for your own brand simultaneously.”
The five rules of engagement in Peter’s article suggest best practices for when you comment on other websites and on your own. Included in the rules are tips on how best to deal with unruly comments posted by others. …
When you post comments, Peter encourages you to participate in the conversation.
“If someone has taken the time to write something and you have taken the time to read it,” he says, “it seems like a waste to go off-topic, right?” Don’t just say, “great article.” Say why it was a great article.
Peter also promotes the idea of including data that supports your comment. Opinion is one thing, but data that supports the comment enhances the discussion and provides additional benefit to others.
A couple of Peter’s rules of engagement focus on the importance and value of rewarding positive contributions on your website or blog, and punishing disruptive behaviour.
With respect to acknowledging positive contributions, Peter says, “Rewarding positivity will set the tone and encourage repeat visits and greater interaction over time.”
With respect to disruptive behaviour, he advises, “Nothing good comes out of flame wars and posting offensive, threatening and inflammatory rhetoric. As the website operator, you must curtail disruptive behaviour with great swiftness.”
Peter also recommends transparency in the comments you make, declaring your personal interests. In other words, if you represent a particular company, and that bias is reflected in your comments, be honest and upfront about it.
After presenting the rules of engagement for commenting, Peter finishes the article with brief reviews of four comment system resources that could be useful to Internet Marketers. Comment systems allow you to better manage, moderate and track comments. Features and benefits vary from system to system.
I have been a Website Magazine subscriber for a number of years and have recently become an affiliate for the publication because I believe the articles and resources will be of great interest and benefit to Internet Marketers and website owners.
Read Peter’s complete article, Optimizing the Comment Experience, to find out how your content commenting can be enhanced.
*You might also enjoy these Affiliate Power Central blog posts:
– Change Is Good For Your Home Business, But Look Before You Leap
– IM faceplate: Brand Yourself
– A Friendly Entrepreneur Community
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Tagged with: Affiliate Marketing • Home Business • Internet Marketing • Social Networking
Filed under: Affiliate Marketing • Home Business • Internet Marketing • Social Networking • Web Biz Traffic
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Hello from Montana,
You always provide great information and this is not an exception to the rule. I had taken Website magazine for years and then let it drop. You have encouraged me to subscribe again.
When people comment on my blogs, I sometimes forget to reply.
So you have reminded me of two basic success principals today. Thanks again. jhw
Hi, Judy:
Thank you so much for your comments! I appreciate you as a fellow marketer and fellow member of IM faceplate and I enjoy your participation and contributions there.
I have only just begin telling others about Website Magazine … and it is a mystery to me why it has taken me so long to be vocal about it! The magazine is filled with Internet Marketing information that encourages and inspires readers to take their online businesses to a much more professional level. And that’s what we need in this industry.
Thank you for your notes on how your own content commenting can be enhanced.
Affiliate Power Central
Hi GT,
I’ glad to be here. I wanted to ask you if I could take one of your articles and publish it in my ezine “The Amazing Trio”. I would of course name you as the author, and put the link to your site here. Would that be ok with you ?
It’s funny. I know you write awesome articles, informative, interesting, short paragraphs, it’s always to read your content. I was about to look at your articles at IMfaceplate, when this one got my attention. Boy, am I glad to be here. Many people at ApSense don’t realize the importance of the topic you write about here. I just thought, I will publish your as a blog at ApSense ( articles are called blogs over there, don’t ask why, I don’t know ).
Talk to you soon,
Philippe
Hello, Philippe:
Yes, please feel welcome to re-publish this article (or any of my blog posts) as a blog at ApSense in your “The Amazing Trio” ezine. I would be honoured!
I’ve been meaning to post a note here on my website advising marketers that they can re-publish my posts as long as they do as you have said, and include my name as the author and include a link back to the original post.
Once you have posted it and it is live, let me know and I will visit the page and post a comment (if comments are allowed by non-members). Or I will tweet it on Twitter.
Thanks again for the honour!
Affiliate Power Central
Hello, Walt:
Thank you for posting a comment here. I appreciate your perspective on guest blogging: our purpose as marketers should be to provide informative and resourceful content wherever and however we can. If we do have a guest blogger who is more knowledgeable and a better writer than we are, then all the better for our readers! I think our readers will remember that it was our site where they found that good info and they will want to return for more.
Affiliate Power Central