GT Bulmer | Sales Psychology GT Bulmer © Affiliate Power Central

Sales psychology starts with you, no matter what kind of business you are in. All forms of marketing come down to sales in some form and your success in sales is directly proportionate to the inner game you play with yourself.

Smart marketers are always looking for insight and insider tips on how to improve their sales abilities. You need to develop your outer skills: your product knowledge, your presentation script and presentation style, your ability to communicate clearly with prospects and paint appealing pictures of your product.

You need also to develop your inner skills, the psychology behind what makes you effective as a marketer and sales person. Here are two basic concepts that can have a huge impact on your success. …

These two concepts come from Brian Tracy who is a master at sales psychology.

The first concept is something Brian calls the Law of Substitution. He refers to this law when coaching his students on ways to cultivate happiness in their lives. Because when you are happier, you are typically more productive in every area of your life.

Brian describes the Law of Substitution like this: “Your mind is like a garden,” he says. “Unless you cultivate flowers, weeds will grow.”

How do you cultivate flowers, rather than weeds? By keeping your mind positive. This is an active process, not a passive one. You have to “cultivate” positive thoughts. How do you do this?

“To keep your mind positive, substitute positive thoughts for negative thoughts,” Brian explains.

Get rid of negative thoughts. Banish them from your mind. Replace them with thoughts that are uplifting, constructive and positive.

This leads into the second concept: The Law of Practice, as Brian calls it. (I really appreciate how he simplifies these lessons and whittles them down to a few simple, easy to follow words.)

This law is all about practicing feelings of cheerfulness and optimism.

I know it sounds kind of simplistic, but it really does work.

Brian tells us, “If you practice feeling cheerful or optimistic, you will form the habit of BEING cheerful and optimistic.”

Sales PsychologyIt’s an odd thing, but if you are feeling down or negative and you force yourself to smile or laugh, it can work wonders in making you feel better. And if you do this with other people around, they will respond with a smile or a laugh of their own and this, in turn, boosts your feelings of positive energy. It works.

What does all this have to do with marketing and selling?

When you project a positive attitude of cheerfulness and optimism, it flows from you to your prospect through your eyes and your smile and in the words and expressions you use. If you are truly positive and enthusiastic, it will also flow through your computer keyboard and into your blogs, articles and other sales and marketing materials that you produce.

If you promote home business opportunities or any kind of online products or services, you have to know that it’s all about sales, and without a doubt, sales psychology starts with you. Make personal development a focus, and invest in some training aids that positively pump you up!

~ ~ ~

* You might also enjoy these Affiliate Power Central blog posts:

The New Psychology of Achievement, Review

Seriously Unlock Your Potential In 2012

Make 2012 Your Year to Believe and Achieve

~ ~ ~

New Psychology of Achievement

~ ~ ~

Tagged with:

Filed under: Home BusinessInternet MarketingPersonal Development

Like this post? Subscribe to my RSS feed and get loads more!