GT Bulmer | Successful Internet Marketing GT Bulmer © Affiliate Power Central | GT @ Google+

What can successful Internet Marketing enthusiasts learn from the Olympic Games? Faster, Higher, Stronger. Striving to be the best at what we do. Persevering through all obstacles and setbacks. How about that?

Just for fun, let’s do a comparison between some of the Olympic events and some of the practices of marketing online.

By the way, the ancient Olympic Games were held in Olympia, Greece, from the 8th century BC to the 4th century AD. The modern games are governed by the International Olympic Committee (IOC), founded by Baron Pierre de Coubertin in 1894. …

Coubertin proposed the motto, Citius, Altius, Fortius – Latin for “Faster, Higher, Stronger” – and it was introduced at the Olympic Games in Paris in 1924.

The London 2012 Summer Olympics run from July 27 to August 12 with the motto, “Inspire a Generation.” The official website lists 36 categories of sports (47 events), including the Modern Pentathlon (five different elements) and the Triathlon (three different elements).

Successful Internet MarketingIn many ways, the training, stamina, commitment and goals of the Internet Marketer parallel those of Olympic athletes. The purpose of the committed marketer is successful commerce, while the purpose of the athlete is to win a prestigious spot on the Olympic podium, but it still comes down to personal vision, desire and above average effort:

Citius, Altius, Fortius

Where shall we begin? How about Archery?

Archery: “The first known Archery competition was organised in Finsbury, London, in 1583. It attracted 3,000 participants.” – London 2012 Website

Successful Archery calls for pinpoint precision. The purpose is to hit the bull’s-eye – the centre of the target.

Successful Internet Marketing involves hitting a target as well. As marketers, our “bull’s-eye” is a targeted prospect. Our aim is to attract qualified prospects, people who have a keen interest in what we are selling. We can shoot our marketing arrows all over the place attracting all kinds of visitors, but it is largely a waste of time if they are not targeted and qualified.

Fencing: This event takes place on a piste, 14 metres long and between 1.5m and 2m wide. At London 2012, 35 Fencing pistes will be used during competition. – London 2012 Website

Fencing is a tense, compelling battle of wits and technique. Online marketing is the same. We have to learn and apply proven techniques and outwit our opposition at every stage possible.

Triathlon: This event combines swimming, cycling and running, in that order. For the Olympic Games, the men’s and women’s Triathlons will consist of a 1,500m swim, a 43km bike ride and a 10km run. The race is completed from start to finish, with no breaks. – London 2012 Website

Like the Olympic Triathlon (and Pentathlon), Internet Marketers must master several different elements of marketing. Each has a well defined purpose and technique and each contributes to a successful race. If your performance in one area is below standard, it will affect your overall results.

Pole Vault: This event is one of many in the “Athletics” category of the Games. Pole Vaulters must coordinate their speed, timing and positioning to effectively launch themselves up and over the measurement bar without knocking it down.

This event makes me think of the search engines and how marketers must apply certain marketing techniques and skills to launch their websites and web pages to the top of the search engine results pages (SERPs).

Wrestling: “The longest Wrestling contest in Olympic history occurred at Stockholm in 1912, when a middleweight match between Russia’s Martin Klein and Finland’s Alfred Asikainen went on for 11 hours.” – London 2012 Website

Okay, this marketing comparison might seem like a bit of a stretch, but in a way, we enter into a wrestling match with our prospects as we try to twist their arms to buy something from us. They keep trying to wriggle out of our grasp and we keep trying to drag them back into the ring.

Don’t like that analogy? How about Synchronized Swimming, then?

Our aim as marketers should be to synchronize the features and benefits of our products with the needs, desires and expectations of our prospects. That means we need to get to know and understand our targeted prospects well enough to match their needs to our benefits, stroke for stroke. That’s better than trying to wrestle with them, isn’t it?

I’ll end the comparisons there. I hope you’ve enjoyed the mix of Olympic info and marketing references.

The point of this post is to inspire you to become an Olympian Marketer by learning and practicing the appropriate skills and applying them to the best of your ability. Remember: Citius, Altius, FortiusFaster, Higher, Stronger – That’s the Olympic Games of Successful Internet Marketing!

~ ~ ~

* You might also enjoy these Internet Marketing posts:

~ Easy Niche Marketing Strategy

~ How To Get Better Search Engine Placement

~ Web Hosting Solution for Serious Marketers

~ ~ ~

Successful Internet Marketing

~ ~ ~

Tagged with:

Filed under: Internet Marketing

Like this post? Subscribe to my RSS feed and get loads more!