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One of the greatest marketing resources to evolve from the World Wide Web has to be Social Media: in other words, sites that promote Social Networking. If you apply it well, you can use Social Networking for Internet success.

The popularity of Social Networking has certainly increased over the past year, as evidenced by the number of new social sites that have popped up, and by how some of them have quickly become some of the highest traffic websites on the Internet.

Home business owners can derive great benefits from Social Networking if they take the time to understand how to use it correctly. Let’s take a quick look at three of the most common questions home based Internet Marketers often ask about Social Networking

Three questions most asked:

1. What is Social Networking? Very simply, it is the interaction between people who share a common interest. Having a common interest is the key that makes the process so effective.

2. How do I do Social Networking? Basically, you join a recognized Social Networking site or an online marketing forum and begin interacting with other members. Some of the most common social communities are Facebook, Twitter and LinkedIn. Many other similar sites can be found online. One of the newest that is quickly gaining in popularity is IM faceplate.

One thing to note, though, is you don’t want to join too many sites because your time is limited and valuable. But you do want to join a few.

The idea is to build up your lists of “friends” or “followers” and develop a reputation for being friendly and helpful. Be careful not to be too pushy or extreme with your marketing message or sales pitches or other members will quickly brand you as a high-pressure sales person and will learn to ignore you.

3. Will it work for Internet Marketing? One key is to avoid the temptation to become overly social. Remember, your primary purpose is to develop a list of targeted prospects to whom you can introduce your products and services.

You don’t want to spend more time than is really necessary hanging out in social sites when your valuable time could be better used for other marketing responsibilities. Be social in your interactions, but keep them focused, purposeful and brief wherever you can.

There is no doubt that Social Networking can be a valuable resource for meeting new people and developing a highly targeted prospect list online. Not only that, but it is also a great way to further brand yourself as an expert in your home business niche and a preferred source for the products or services you promote.

Experienced marketers will tell you that Social Networking for Internet success is something that every home business owner should be certain to do!

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* You might also enjoy these Affiliate Power Central blog posts:

IM faceplate: Brand Yourself!

A Friendly Entrepreneur Community

Personal Development Spotlights

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