GT Bulmer | Google PageRank Algorithm GT Bulmer © Affiliate Power Central

Here’s some good news for Internet Marketers – you can stop worrying about the Google PageRank algorithm because PageRank is misunderstood and isn’t really as important as some people may think it is!

I read an interesting article today in the Axandra Search Engine Facts newsletter explaining how to judge the quality of a backlink. The article indicates that the PageRank of a website is not that important.

It says that it is a waste of time trying to get backlinks from websites with a certain PageRank and it uses the example of a quality website that adds a new page. The page may be good, but because it is new, it will not have a PageRank. If the quality is there, it doesn’t matter if the page with the link to your site has a low PageRank.

The article also points out that the PageRank that is publicly displayed is not the actual PageRank that is used in the Google PageRank algorithm. So, what is PageRank? …

Wikipedia describes PageRank as “a link analysis algorithm, named after (Google’s) Larry Page and used by the Google search engine, that assigns a numerical weighting to each element of a hyperlinked set of documents with the purpose of measuring its relative importance within the set.”
Google PageRank Algorithm
In other words, PageRank uses a variety of factors to determine the value of a web page in relation to other web pages it is linked to. Getting backlinks from quality pages can improve the value of a page, but that page must also contain its own elements of value.

The algorithm and the principles and methods involved in its application are quite involved, so I’m not going to try to explain it here. Wikipedia provides some great insight if you want more detail.

What I will say is if you want to experience some lasting results in your link building efforts, then the Axandra newsletter has some good advice for you. In order to judge the quality of a site that you would like to get a backlink from, you should ask yourself these questions:

– Does the linking page look good to the average web surfer?
– Does the page have interesting content?
– Is the content related to your website?
– Does it make sense if the web page links to your site?

Axandra says that if the page passes this checklist, then it doesn’t matter if that page has a low PageRank. And if you apply common sense to your link-building efforts, you will never again have to worry about the Google PageRank algorithm.

~ ~ ~

* You might also enjoy these Affiliate Power Central blog posts:

Improve Search Engine Rankings With Updated eBook

How To Build Backlinks That Look Natural

A Basic Link Building Guide

~ ~ ~

3 Steps to Search Engine Success
~ ~ ~

Tagged with:

Filed under: Internet MarketingSearch Engine OptimizationSearch Engine Updates

Like this post? Subscribe to my RSS feed and get loads more!