GT Bulmer | SEO Backlinking GT Bulmer © Affiliate Power Central

Developing an effective backlinking strategy has never been easy and recent search engine changes have shaken things up. Google suggests a method, but for many Internet Marketers, I think it creates an SEO backlinking conundrum.

While I agree with and support Google’s suggestion, I see it as kind of a Catch-22 situation, like which came first, the chicken or the egg?

Today’s post is a follow-up to my previous post titled, “Getting Backlinks the Google Way.” Here, I will repeat the method outlined by Google and I will offer my opinion on how I see it as being a potential conundrum or Catch-22 for online marketers. …

To begin with, there is a page in the Google Webmaster Guidelines where they warn marketers about using certain “link schemes” to increase their backlinks (read my previous post for more info and a link to the page).

After the warning, a recommended method for getting backlinks is given. This method involves posting high quality, unique and relevant content on your website. The idea is that by doing so, your site will become popular with other relevant sites and they will then post links on their site pointing back to yours. In other words, giving your site a vote of approval by recommending it to their visitors.

Nothing wrong with that method; in fact, it is a great idea!

However … here is the Catch-22 as I see it: You need search engine positioning and popularity to get the attention of other websites so they will link back to you, but you need the backlinks in SEO Backlinkingorder to get that positioning! So, which comes first?

Experienced Internet Marketers know how challenging it is to get their web pages onto the first pages of the search engine results. It takes time. And effort. And dedication. And a whole lot of content production.

With that in mind, and with so many marketers fighting for the same high ranking in the search results, it is no wonder that competing marketers are constantly seeking unique ways to enhance their search engine optimization (SEO) efforts. That is the reason why so many questionable link schemes have been developed and why they are so popular.

There is no question that posting better quality content is the most appropriate thing to do. But given the massive amount of competition, it just doesn’t seem to be enough.

Don’t get me wrong: I don’t agree with link schemes or excessive link exchanges, but I can certainly understand why such schemes have been so attractive to so many marketers. It just seems to me to be a case of everybody looking for a foothold of advantage to rise above the competition. What is a marketer to do?

All I can suggest is to work on building backlinks using a wide variety of acceptable methods and be careful to avoid any link building activities that the search engines might question and penalize you for.

No matter how we look at it, it seems that all of our SEO backlinking efforts are going to have to revolve around unique, relevant, quality content. Everything is aimed at enhancing the experience for website visitors and search engine users. As marketers, we have to do our part if we hope to achieve the desired results.

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* You might also enjoy these Home Business blog posts:

~ Getting Backlinks the Google Way

~ Highlights From a Recent Google Algorithm Update

~ Yes You Need an Internet Marketing Mentor Now

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Affiliate Power

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Filed under: Building BacklinksSearch Engine Optimization

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