GT Bulmer | Google Algorithm Update GT Bulmer © Affiliate Power Central

I checked the official Google Search blog today and here are a few highlights from a recent Google algorithm update. The post I read was from June 7 and included 39 changes and updates made in the month of May.

Many of the updates seem to be of the “housekeeping” variety intended to tighten up and fine-tune the related functions. Some of the changes relate to improvements for users in Asian countries.

A few of the updates relate directly to Internet Marketers and the SEO schemes and tactics some of them employ to try to improve their search engine rankings. Here are a couple of items I found interesting on the blog. …

Hacked Web Pages

The first item on the list in this Google algorithm update deals with hacked web pages. This update now allows deeper detection of hacked pages, whereas in the past, this algorithm focused exclusively on homepages.

Google Algorithm Update “For some time now Google has been detecting defaced content on hacked pages and presenting a notice on search results reading, ‘This site may be compromised,’ ” explains the Google blog.

However, since hacking incidents are growing more common on deeper pages, the analysis has been expanded to deeper pages on particular sites.

Inorganic Backlinks Signals

Google notes that algorithms have already been in place designed to detect a variety of link schemes, which are considered to be a common spam technique. “This change ensures we’re using those signals appropriately in the rest of our ranking,” says the blog entry.

Link schemes are in violation of Google’s Webmaster Guidelines. You can read about link schemes here: Webmaster Tools, Link Schemes

Improvements to Penguin

This update involved a few “minor tweaks” designed to improve signals and refresh the data used by the Penguin algorithm.

Introduced earlier this year, the Penguin algorithm seemed to shake things up for many Internet Marketers. This algorithm targets what Google calls “black hat webspam” and penalizes websites that are found to employ such tactics. These tactics include keyword stuffing and a variety of link schemes.

Google explains the issue of “black hat webspam” tactics this way: “In the pursuit of higher rankings or traffic, a few sites use techniques that don’t benefit users, where the intent is to look for shortcuts or loopholes that would rank pages higher than they deserve to be ranked.”

In contrast, “white hat” search engine optimizers use acceptable techniques that improve the usability of a site, which is good for both users and search engines, says Google.

In a statement posted to the April 24 edition of the Google blog, the author, Matt Cutts, says, “The goal of many of our ranking changes is to help searchers find sites that provide a great user experience and fulfill their information needs. We also want the ‘good guys’ making great sites for users, not just algorithms, to see their effort rewarded.”

Check out the June 7 edition of Google’s Inside Search for the complete list of 39 search engine changes introduced in May. This Google algorithm update blog makes for good reading, if you want to get a better feel for what is happening and why.

~ ~ ~

* You might also enjoy these Home Business blog posts:

~ Yes You Need an Internet Marketing Mentor Now

~ Take Your Online Home Based Business Seriously

~ Creating Focus With A Website Marketing Plan

~ ~ ~

Affiliate Power

~ ~ ~

Tagged with:

Filed under: Search Engine Updates

Like this post? Subscribe to my RSS feed and get loads more!