GT Bulmer | Social Media Marketing GT Bulmer © Affiliate Power Central | GT @ Google+

I went searching for some insight into the purpose and benefit of Social Media Marketing and lo and behold, who do you think I ran into? Betty White! Yes, THAT Betty White! The VERY famous and EXTREMELY popular actress.

My search for authoritative information on Social Marketing lead me to Wikipedia, The Free Encyclopedia. I have posted an excerpt from the article here for your reference. Read through it to learn more on the topic and to find out how Social Media Marketing gave Betty a boost. …

From Wikipedia:

Social media marketing refers to the process of gaining website traffic or attention through social media sites.

“Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.

“Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.”

Betty White

“Social networking sites can have a large impact on the outcome of events. In 2010, a Facebook campaign surfaced in the form of a petition. Users virtually signed a petition asking NBC Universal to have actress Betty White host Saturday Night Live. Once signed, users forwarded the petition to all of their followers. The petition went viral and on May 8, 2010, Betty White hosted SNL.”

(End of Wikipedia excerpt)

Wow! Talk about Social Media going viral! Betty White’s fans gave her a social boost and got her on SNL. In turn, Betty’s presence as the evening’s host gave the show a boost in ratings. Do you see the incredible potential for Social Media Marketing?

Tell me, what do YOU think about the potential of Social Media Marketing? Please post a comment here and tell us how you are presently using or plan to use Social Marketing to help build your Internet business.

For more great information and insight into the Social Networking phenomenon, please read the Wikipedia article, Social Media Marketing. Also, give Betty White two big thumbs up by sharing this blog post with others in your social circles!

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* You might also enjoy these Social Media Marketing posts:

~ Facebook Page Marketing, an Introduction

~ New Facebook Page For Home Business Resources

~ Social Marketing on Twitter, Part Three

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Social Media Marketing Training

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