GT Bulmer | Marketing on Twitter GT Bulmer © Affiliate Power Central | GT @ Google+

I’ve been learning more about marketing on Twitter this week. It’s all part of a four week Social Marketing training program and friendly competition sponsored by the mentors of the Affiliate Power Group (APG). This week, it’s Twitter.

Twitter describes itself as a “Real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting.”

How big is the market potential on Twitter? Well, apparently people are using the popular social site because Twitter boasts more than 140,000,000 active users (that’s 140 million!) and around 340,000,000 tweets per day. Looks like a lot of potential to me! …

Marketing on TwitterThe question is, how does a home business enthusiast like me tap into that market?

That is exactly what members of the APG, myself included, are learning to do this week. The key seems to be getting actively involved with other members on a daily basis. There are a few recommended ways to do this.

First, you must sign up for a Twitter account and set up your profile.

If your goal is to use Social Marketing to help build your Internet business, then setting up your profile is something you should always do first on every social networking site you belong to. I never begin posting or interacting with other members on any social site, marketing forum or anywhere without first getting my profile set up.

When marketing on Twitter, you will want to add your photo, your name, perhaps your location, definitely your website URL and a short bit of biographical information: maybe a quip about what you do or what your business is about.

I highly recommend using a photo of yourself, not a cartoon or an animal or scenic shot or anything else like that. Use your photo so your prospects will know they are dealing with a person and that you are open and approachable.

Social Marketing is primarily about getting to know other members, building trust and creating more exposure for your business. Your personal photo adds personality and this is valuable.

I’ve got more to say about social marketing on Twitter and how to use it to your best advantage, but I will save that for my next post so this one doesn’t get too long. Read Social Marketing on Twitter, Part Two, now.

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* You might also enjoy these Social Marketing posts:

~ Facebook Social Network Still a Mystery

~ New Facebook Page For Home Business Resources

~ How to Accelerate Your Social Marketing Strategy

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Training for Marketing on Twitter

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