GT Bulmer © Affiliate Power Central

If you’ve been thinking about subscribing to the best industry magazine for website owners and Internet Marketing professionals, now is a great time to do it with the New Year approaching. Every issue of Website Magazine is filled with essential tips and advice, exactly what you need to get focused and inspired for your best year ever!

In this great publication, you will find tips for successful websites, solutions for enhancing website traffic, the latest Internet industry trends and statistics, and news analysis on the industry. Whether you run a corporation, or a small home business, you will find information and inspiration within the pages of Website Magazine that is sure to help you accelerate your success. … Read the rest of this entry

GT Bulmer © Affiliate Power Central

The first rule of successful marketing is to get your message in front of as many highly targeted prospects as you can. To help maximize this goal, you might consider using a powerfully viral marketing machine. One way to achieve this is with free targeted advertising from adzly.com.

Adzly is a full-scale professional advertising network where you choose the market category and the network automatically finds the perfect prospects for your ads. It’s like the proverbial “better mousetrap” you’ve always heard about: your ad is the cheese and the adzly network is the path that leads the ideal prospects to your door.

You can set up a free adzly account quickly and easily and have your ads running in no time.

Advertising is a tricky skill to master; even more so when marketing on the Internet because there is so much competition. There was a time when you could use the “shotgun” approach to Internet advertising: you would simply blast your ads out there and hope some of them hit the right people.

Today, that approach is wasteful and inefficient if you hope to enhance your affiliate power. You really have to target the prospects who are best suited for your offers or your advertising will be wasted. Read the rest of this entry

GT Bulmer © Affiliate Power Central

Interacting with prospects, customers and fellow marketers is a must today for Internet Marketers and commenting on the website or blog content of others is one way to stimulate meaningful engagement. I read an informative article today that explains how content commenting can be enhanced.

The article, Optimizing the Comment Experience, by Peter A. Prestipino, Editor-in-Chief of Website Magazine, featured five rules of engagement for commenting.

“Commenting on the content of others is one of the great hallmarks of Web Marketing,” Peter explains. He confirms two of the primary benefits of commenting on the content of others: “Not only do you get to participate and share your thoughts with others, but you have the opportunity to generate exposure for your own brand simultaneously.”

The five rules of engagement in Peter’s article suggest best practices for when you comment on other websites and on your own. Included in the rules are tips on how best to deal with unruly comments posted by others. … Read the rest of this entry

GT Bulmer © Affiliate Power Central

Setting goals and targets is one of the most empowering practices an aspiring marketer can commit to. Another valuable characteristic is the habit of continually analyzing, evaluating and modifying the various aspects of a business. Change is good for your home business, but look before you leap.

It should be emphasized that thorough analysis and evaluation needs to be done before moving into the modification stage. Over the years, I have witnessed far too many home business enthusiasts jumping from one promising program to another or from one product or service to another before giving the first one its proper due.

These unfortunate marketers seem to be trapped on the treadmill of continuous “modification” and never seem to arrive at anything stable and financially productive. They keep switching programs before they have sufficiently developed their own marketing abilities to make the first one work. …

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GT Bulmer © Affiliate Power Central

Social networking sites might be the big thing these days, but do not get fooled into thinking that your home business blog has lost its relevance. In fact, blogging is more important than ever because people want information and your web log is the vehicle that can deliver it.

People know that knowledge is valuable and applied knowledge is powerful. That’s why they seek it. Your aim should be to provide your visitors with the kind of information that they can take away and use to improve their businesses or enrich their lives in some way.

Even though your blog is a marketing tool, you should avoid posting too many promotional messages. Balance your promos with a mix of informative and educational articles related to your niche or the theme of your website.

It can be challenging for a home business entrepreneur to continually come up with new articles and posts to fit the bill, but nobody ever said that marketing was easy.

Well, okay. I guess there are quite a few marketing “gurus” who do try to tell you that marketing is easy, but it isn’t, really… Read the rest of this entry

GT Bulmer © Affiliate Power Central

The Internet has revolutionized the process of “Social Networking” but in truth, Social Networking is nothing new. If you stop to think about it, it has been around forever.

While the names and references may have changed over the years, the basic idea of social networking has remained the same. Very simply put, social networking is a way that people share, thoughts, experiences and recommendations with each other.

Back in the 1990s, when I was involved in traditional offline “Network Marketing” before I became interested in Affiliate Marketing on the Internet, we used to call social networking either word-of-mouth advertising or referral marketing. Here is how we would explain it:…

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GT Bulmer © Affiliate Power Central

There is a lot of talk among Internet Marketers about the benefits of outsourcing for home business success. Basically, outsourcing is when you hire someone else to do your work for you. In the case of your online business, you hire them to take care of certain marketing tasks.

When you outsource your marketing tasks, you are hiring an independent contractor, not an employee. Typically, you will hire someone who is experienced and qualified in the task you need done.

There are two primary reasons for outsourcing your Internet home business tasks. First, to free up your time to take care of more important responsibilities: in other words, to make better use of your valuable time. Second, to take advantage of the skills of another person who may be able to do the job better or faster than you could.

In some instances, you may outsource a task because it requires equipment or more space than you have available. Or you may be going through a busy period and you simply need help to process or produce the required orders.

Outsourcing some of your Internet home business duties can save you time and money. Here are a few reasons or benefits to consider… Read the rest of this entry

GT Bulmer © Affiliate Power Central

One of the greatest marketing resources to evolve from the World Wide Web has to be Social Media: in other words, sites that promote Social Networking. If you apply it well, you can use Social Networking for Internet success.

The popularity of Social Networking has certainly increased over the past year, as evidenced by the number of new social sites that have popped up, and by how some of them have quickly become some of the highest traffic websites on the Internet.

Home business owners can derive great benefits from Social Networking if they take the time to understand how to use it correctly. Let’s take a quick look at three of the most common questions home based Internet Marketers often ask about Social Networking… Read the rest of this entry

GT Bulmer © Affiliate Power Central

Friends and associates who know me know that I am a big promoter of continuous learning and self-improvement. Today, I will highlight two Personal Development Spotlights I have posted at the popular new Social Networking site, IM faceplate.

Given my interest in personal development, it comes as no surprise that I also market a particular line of self-improvement products. While my personal library is filled with books, audios and videos from motivational leaders like Earl Nightingale, Tony Robbins, Napoleon Hill, Stephen Covey, Dale Carnegie and others, the business leader who dominates the busiest section of my bookshelf is Brian Tracy.

Brian is a recognized and respected business consultant, best-selling author and professional public speaker. His goal is to help motivated people achieve their goals faster and easier than they would ever have imagined. In fact, more than four million people have succeeded in achieving their business and personal goals thanks to Brian’s training, coaching and support materials.

Information about several of Brian’s audio programs and other materials can be found here on my website, however, today I want to draw your attention to two Spotlights I posted recently at IM faceplate …

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GT Bulmer © Affiliate Power Central

Recently, I posted an article at IM faceplate, the exciting new Social Networking site, on the topic of “article writing for Internet Marketing.” My purpose was to share some insight with fellow marketers and also to work on branding myself.

Article Marketing is an important part of Internet Marketing success and it is a key element of building your brand online. IM faceplate is developing into an excellent place to brand yourself. By posting the article there, I was covering several marketing, branding and social networking bases all at the same time!

The article noted that, in addition to helping build your brand, Article Marketing is used also to promote your website, your products or services, and to build up valuable backlinks – links from the places where your articles are posted that point back to your website.

I’m not going to elaborate here on all the points covered in that IM faceplate article – you can easily click the link and read the full article for yourself – but I will briefly mention what was covered . . . Read the rest of this entry